Digital transformation has changed the dynamics of the world. The rise of technology has brought a tectonic shift to the day-to-day operational jobs. It has transformed the way we live our lives, making it faster than ever. Ever since technology made inroads into businesses, a new dawn of convenience has arisen, enlightening the lives of human beings. It is just not confined to them but has made a significant contribution to the retail businesses. The emergence of tailor-made services has eased up everyday life; thanks to custom software services that enable industries to curate specially designed functions exclusively for their customers, they take complete control of their logistics and daily business operations.
It is easier for a brick-and-mortar store owner who has not yet switched over to custom software services to get invisible in the market of cutthroat competition. The increasing penetration of digital transformation is the reason why the wheels of his business are slowing down. Therefore, switching to custom software is the only solution. We are presenting some facts and figures to support our point.
• 30% of the prospective buyers move on to other retail outlets if they are unable to find the product in the stock.
• 78% of consumers don’t return to a retail outlet after more than three incomplete deliveries.
• 87% of buyers move away from the store if there is nobody to assist them.
Custom retail software services are slowly covering the retail space. If you are a brick-and-mortar store owner, it is high time to consider it and give it a second thought. All the figures above are eye-opening. To add to the nightmare, they even include loyal customers.
To help you understand better, I have come up with simple and self-explanatory points that will help you determine why custom software solutions can fulfill your brick-and-mortar business needs.
Keeps You Updated
Custom retail software enables you to take control of things fully and keeps you updated. For instance: you will never be out-of-stock when it comes to the inventory. Custom software keeps you updated about the number of items left and the number of things to be procured. You can also keep an eye on the warehouse, have real-time access to it. Interestingly, you also get reminders and notification alerts when there is a deficiency in stocks. In this way, you can also stay away from lengthy downtimes. Not only this, but you can also manage all significant tasks in your store, such as inventory audits, billings, payroll records, and much more.
Superior Customer Service
Good customer service is the key to retaining your customers because it brings potential buyers. Custom software keeps a record of your customers’ database. Once you have an insight into the choice and preference of your existing customers, you can approach them with any new product launch that matches their preference patterns. Your marketing executives can take advantage of the programmed analytics that comes in custom software. These analytics study the online behavior pattern like shopping history and save them in their database. Using the data, your marketing executive can send personalized messages to the customers.
Personalized Solutions
Custom software aligns itself with your business needs. It fits seamlessly into your system without interrupting the workflow. It has a unique capability to understand your business model and mold itself to cater to your specific needs. Amplify the ability of your brick-and-mortar store without taking any hassles.
Before you choose custom software solutions for your business, you must be aware of its various categories.
First, let’s start with Point of Sales Software
What is it?
A flexible software solution for your brick-and-mortar store allows you to manage sales effectively.
Benefits
Increases business revenue
Engages more customers
Second comes ERP Systems
What is it?
It intelligently studies your business needs and helps you take care of vital aspects of your business like finance, procuring, etc.
Benefits:
Easy customer management
Take control of inventory
Third comes Payment Processor
What is it?
It establishes a secure connection between your website and virtual payment terminals.
Benefits:
A safe transaction with full encryption
Saves payment information
Once you have decided to choose a custom software solutions provider, remember to select the right company. It is crucial to partner with someone who will benefit you in the long term.