Even though it’s currently 2018, you have to think 2020. Think long-term, and two steps ahead of the competition. And websites must not be exempted from this battle mantra because this is the face of the business that takes the most beating. The website is the new receptionist, the new assistant, the new salesperson of the business; it has become the new frontliner and it has to perform at its peak tip top shape. And it is just not enough to have a pretty face; it has to be functional too. So do you really think you have made a great website for your business? Think and check again, maybe you have missed some items in this list? Thank us here in Algorithm IT later.
Hero Image
If the eyes are the windows of the soul, then your hero image is the eyes of the website. It provides a snapshot of what your customers should expect from you. Call it what you want: a banner image, a landing page image, a heading image. What is important is there should not be a disconnect from the website. This is the image that is your headline and it should contain the “selling points.” If you don’t have one, then make sure to inject this for maximum visual impact. This also offers a relief from all the text that is currently present in your pages. If you have one, then refine it. Make sure it is not an eyesore. You can do some A/B testing to make sure which one converts the best.
Easy on the Navigation!
Sometimes less is more and nothing can best describe a great looking yet functional website navigation than this cliché quote here. After several tests from our clients, we discovered that a website performs with less navigation so we suggest cutting down the options to the essentials. But do not scrimp down on content and make sure everything is covered. The goal is to inform, educate and make customers aware of what you are, what you are selling among others. Too many navigations, too many things to read and consider the more your customers will feel lost and distracted. Confusion is one thing you don’t want your customers to feel to trigger them into leaving your website.
Link Structure
Not just only focusing in design, UX and development, but also for SEO, fixing links is essential. When we think of links, we think of backlinks. But that is not just limited to that. Internal and external links should also be paid attention. We all know the importance of backlinks and links that are pointing to authority sites, but internal links are the most forgotten about. And when you have a site that has a lot of content or a blog, it is wise to use internal links with all of the content you are posting. This gives Google a heads up of what the content is all about. Just make sure the link is relevant to the content and Google will give you its stamp of approval.
So do you think your website got all of these things covered? If not, let Algorithm IT help you with all your website issues! Algorithm IT gets your website back on track by providing the following services:
· Malware Removal
· Hack Repair and Security Audits
· Website Redesign / Website Revamp
· Code Cleaning
· Web Database Integration
· CSS Modifications
· Server Moves
· Performance Profiling and Troubleshooting
· Theme / Template Installation and Configuration
· Plugin Installation, Configuration and Support
· Offsite Backups
· MySQL Database Administration and Support
· Additional Functionality
· Adjustments to Meet New Feature Requirements
· Incorporating Web Forms
· eCommerce Support
· Responsive Website Maintenance and Support
· Mobile Web Application Maintenance and Support
· Website Content Updates